This is most likely because the location you have selected for your advert sits outside of the coverage of our printed editions.
You can see more information on what locations our printed editions cover here
If you are using the Friday-Ad app, please note that upgrades such as inclusion in printed editions are currently only available on the Friday-Ad website. You can purchase an upgrade on friday-ad.co.uk for ads placed on the website or via the Friday-Ad App. ‘For Sale’ ads will automaticlly appear on both the website and in the app, yet any special labels or positioning of upgraded online ads will currently only appear on the Friday-Ad website. Find out more about featured ads here