This limit only applies if you have selected a package that includes a print advert.
There is no word limit for your online advert.
If your advert is longer than 110 words, any additional wording will be removed from your print advert but will still appear online.
Your contact details will appear in print (even if the word limit has been exceeded) and there will also be a unique reference (and a URL link in the online editions) that a user can use to access your advert online.